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Christmas Gift Guide

A Smart Sign next to a MacBook Air

Smart Sign selling an iPhone

Smart Signs from the side

iPads helping to sell iPads

Smart Signs next to iPads

Smart Sign next to an iMac

Smart Signs selling iPod touches

Tablet meet desktop

Smart Sign from the back

Deciding on rate plans

Calling for help on a Smart Sign

Smart Sign from the side

Even for the Shuffles...

Apple is making use of Smart Signs around its stores to help sell its products. The iPad-based displays contain information about the adjacent product and replace traditional paper signage.

Caption by / Photo by Josh Lowensohn/CNET

On smaller devices like the iPhone, the Smart Sign is now the docking mechanism to hold the device when it's not in a customer's hands.

Caption by / Photo by Josh Lowensohn/CNET

The Smart Sign matches the style of previous Apple Store signage, which was contained in clear acrylics.

Caption by / Photo by Josh Lowensohn/CNET

One place where Smart Signs look a bit out of place is next to iPads.

Caption by / Photo by Josh Lowensohn/CNET

Smart Signs have their home buttons disabled, so customers cannot accidentally quit out of the informational app.

Caption by / Photo by Josh Lowensohn/CNET

A Smart Sign next to the much larger iMac.

Caption by / Photo by Josh Lowensohn/CNET

Apple is also using Smart Signs to help sell the iPod Touch.

Caption by / Photo by Josh Lowensohn/CNET

A Smart Sign next to a Mac Mini, Apple's bring your own display, keyboard, and mouse computer.

Caption by / Photo by Josh Lowensohn/CNET

A single cable feeds out of the back of the Smart Sign base, feeding the unit power.

Caption by / Photo by Josh Lowensohn/CNET

One of the advantages of using a digital device for signage is that the app can be used to calculate and update information. In this case, potential iPhone buyers can see what rate plans are available,and see the price adjust accordingly.

Caption by / Photo by Josh Lowensohn/CNET

When a customer asks for help from a Smart Sign, it sends out an alert to Apple store employees, who can claim the request and get a map of where that customer is.

Caption by / Photo by Josh Lowensohn/CNET

Apple is using its latest-generation iPad units for the Smart Signs.

Caption by / Photo by Josh Lowensohn/CNET

Apple is using Smart Signs for even its least expensive products. In this case, that's the $49 iPod Shuffle.

Caption by / Photo by Josh Lowensohn/CNET
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