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Nokia has created a skirt made from 80 of its Lumia smartphones in collaboration with design duo Fyodor Golan and creative agency Kin for London Fashion Week.
It's exactly as daft as it sounds.
The phones display patterns which apparently swirl in time with the motion of the poor model wearing the no-doubt hefty garment.
Nokia reckons the skirt "explores the possibilities of smart technology and fashion." No arguments there.
She doesn't exactly look thrilled to be wearing it.
Two burly chaps had to assist the lady as she departed from the catwalk -- presumably because the skirt weighs rather a lot more than normal clothes.
I suggested that Nyan Cat, zipping round and round the skirt would be brilliant to watch. Nobody seemed to agree.
Lots of people from the fashion world turned up to see the skirt. I'm not sure if they were glad they made the journey through the pouring rain or not.
It wasn't the only technology around. Later on, during Fyodor Golan's proper fashion show, iPads were being used as cameras. Nobody batted an eye.
It's one way to make a statement, I suppose.
Here's some fashion from the regular Fyodor Golan range. Apparently "The Matrix" is set to make a big comeback.
So are refuse bags.
And whatever this is.
He doesn't look too chuffed to be wearing a fluffy, lurid pink sweater, but the shades really add an element of cool.