Along the 6th Street bar corridor in Austin, Texas, on Sunday night, SXSW was in full swing. Today marks the official end of the Interactive portion of the festival and the official start of SXSW Music.
Dozens of bars were filled to capacity on Sunday, the last opportunity for many of the Interactive attendees to network and celebrate, with music spilling out onto 6th Street and dozens of companies hosting their event-closing parties.
Take a look at a few of the scenes from SXSW Interactive 2012.
One of the best things about Austin is the food, and during the SXSW festival, there has been no shortage of sponsored parties and food trucks serving free food. These pork belly banh mi tacos, which were served up courtesy of Web site builder Squarespace, were one of my favorites of the weekend.
When I arrived at the Austin Convention Center on Friday to pick up my badge, I encountered one of the longest lines ever. Thousands of people were trying to get their badge at once. The line snaked through the convention center, doubling back dozens of times, and took hours to get through.
Coming from San Francisco, I was expecting a change from our normally foggy, 62-degree weather. I was surprised to find that Austin was actually colder than San Francisco--around 50 degrees and raining.
In Austin, food trucks can really deliver. What is arguably some of the best food in town comes from food trucks, as I discovered with a late-night snack of a blackened-tuna po boy from Turf N' Surf Po Boy on Congress Street.
Preceding the main event, where champion eater Takeru Kobayashi set a new world record for eating the most grilled-cheese sandwiches in 60 seconds, GroupMe hosted an eating contest between SXSW attendees.
David Tisch, left, managing director of angel investment firm TechStars in New York, briefly set the world record by eating four grilled cheeses--before champion eater Kobayashi took the stage.
At the eating contest, hosted by RecordSetter, which allows users to set world records by uploading video, and GroupMe, whose technology enables mobile messaging among groups, champion eater Kobayashi set the world record for the number of grilled-cheese sandwiches eaten in 60 seconds: 13.
At the Google Maps House in Google Village, attendees could relax with a Google Maps-theme pinball machine. The temporary Googleplex at SXSW is offering Google Passport and Google Offers carts to help attendees find deals on places to eat, shop, and play in Austin.