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Getting the Samsung experience at Best Buy

A look inside the Samsung experience at Best Buy

Best Buy's CEO kicks off the event

Celebrating the opening

Samsung co-CEO JK Shin

Learning how Samsung products work together

Phones and tablets on display

The shopping experience

Accessories on display

Connectivity between devices

Connectivity station

Samsung staffers here to help

Best Buy on Wednesday unveiled the "Samsung Experience Shop" within its store in New York's Union Square.
Caption by / Photo by Sarah Tew/CNET
Much like other exclusive brand experiences, the area had tables featuring Samsung's phones, tablets, laptops, and other consumer electronics devices.
Caption by / Photo by Sarah Tew/CBS Interactive
Best Buy CEO Hubert Joly kicked off the press event and welcomed us to the space. He said the partnership with Samsung will continue Best Buy's recent turnaround efforts.
Caption by / Photo by Sarah Tew/CBS Interactive
Samsung co-CEO JK Shin shakes hands with Best Buy CEO Hubert Joly. The two men have agreed to operate the minishops for at least three years.
Caption by / Photo by Sarah Tew/CBS Interactive
Samsung co-CEO JK Shin spoke to the press, noting the talks between Best Buy and Samsung started in December. By May, a good chunk of Best Buy stores will feature the Samsung minishops.
Caption by / Photo by Sarah Tew/CBS Interactive
Tim Baxter, head of Samsung Electronics' U.S. business, noted the partnership will allow Samsung to show consumers how its products work together.
Caption by / Photo by Sarah Tew/CBS Interactive
Several tables were home to phones and tablets arranged in the Union Square Best Buy.
Caption by / Photo by Sarah Tew/CBS Interactive
The Samsung Experience Shops will vary in size and configuration depending on the individual Best Buy store's layout.
Caption by / Photo by Sarah Tew/CBS Interactive
A wall of cases and accessories specific to the Samsung product line will be on display in the minishops.
Caption by / Photo by Sarah Tew/CBS Interactive
Connectivity between devices will be more easily demonstrated in theses minishops.
Caption by / Photo by Sarah Tew/CBS Interactive
Though the Samsung Experience shops within Best Buy will not be home to the Korean company's line of televisions, there is a station to demonstrate apps and connectivity with its home theatre systems.
Caption by / Photo by Sarah Tew/CBS Interactive
There will be specially trained Samsung staff at each Best Buy who can help customers with questions, upgrades, and troubleshooting.
Caption by / Photo by Sarah Tew/CBS Interactive
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