Whether you like it or not, 3D TV is here, thanks to the efforts of companies like Samsung. Last night, the Korean manufacturer hired out London's Saatchi Gallery to show off its efforts in the extra-dimensional field, and a veritable gaggle of press types, models and celebrities turned up to wonder at the shiny new TVs on show.
Decidedly underdressed, Crave went along to make sure you don't miss out on all the hot goss. Over the next few pages, you can check out Samsung's brand-new LED-backlit 9000-series 3D TV from every angle, and even discover X Factor winner Alexandra Burke's favourite tech product. Man, we treat you good.
But first, read what happened when we caught up with Shaun of the Dead star Nick Frost, seen here teaching our very own Luke Westaway how to shake hands like a senator.
"I don't want one... I'm not sure what the point is... but I have to have it. I just want to see what it's about. I do want to be one of the in-kids... but I'm not sure. I'm having some trouble with bags. Where to put it -- what bag will it fit in? I have a bag for my laptop already... that's my biggest concern about the iPad."
It would fit in a satchel perhaps -- or clown trousers with massive pockets
"I'd definitely consider clown trousers. The trouble is that you'd have to buy two -- otherwise you'd get weighed down on one side."
Perhaps that's Steve Jobs' ultimate plan
"Yeah... Also, you can't put a film in [the iPad]. I know you can download films, but I'd like to be able to stick a LaserDisc in it."
In Shaun of the Dead, you did the whole zombie thing. Do you consider yourself an Apple zombie, craving the latest Apple gadgets?
"No, I'm a 38-year-old married man, so my gadget-zombie days are through."
Meet the real star of the show, Samsung's 9000-series 3D TV. Also in Samsung's 3D TV family are its 7000-series and 8000-series models. The 7000-series TVs will be available from the end of this month, but you'll have to wait until later in the year for the 8000 and 9000 versions.
The frame of the 9000-series model has a brushed steel and chrome effect. Shiny is the new black it would seem.
The 9000 is unbelievably slim. Here you can see it almost entirely side-on.
We can't show you the TV entirely from the side. Viewing the 9000 like that will cause the TV to disappear completely, slipping between the cracks of reality into nothingness. Probably.
Nothing gets us excited like a good set of connections. We're happy to see that, despite the 9000's slim dimensions, it sports four HDMI ports, so you'll be able to plug in your Xbox 360, PlayStation 3, Blu-ray player and PC all at once.