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Marking the launch of the Ascend D Quad smartphone, Huawei's Pegasus greets visitors to Mobile World Congress 2012 in Barcelona, Spain.
Creating the winged steed involved cutting and soldering more than 650 yards of iron rods.
Pegasus stands nearly 19 feet tall and has a 16-foot wingspan.
The mythic horse sports no fewer than 3,500 Huawei handsets.
It took craftspeople at London's Machine Shop 720 man-hours to make Pegasus.