CNET también está disponible en español.

Ir a español

Don't show this again

This year, more CES and Consumer Electronics Association (AKA CEA, which runs CES) house ads have popped up around the show. Would this prominent space in front of South Hall have previously gone to a higher bidder?
Caption by / Photo by Lindsey Turrentine/CBS Interactive
2009 CES also showcases ads from companies--such as Personal Communications Devices, or PCD--you may have never heard of. With an industry-wide pullback in advertising spending, CES may give less-known manufacturers a chance to familiarize the show-going masses with their wares.
Caption by /
The Las Vegas Convention Center parking lot looks a lot emptier this year without the giant, purple-bedecked tent that Yahoo canceled at the last minute.
Caption by /
Microsoft's ads take a down-home, family-oriented approach.
Caption by /
Microsoft and its many dollars earned it a large percentage of the CES banner space this year. Most of its images incorporate feel-good family photos or images.
Caption by /
A smaller company, New, also honed in on the simpler, quite family-life theme.
Caption by /
Intel's relatively quiet ad campaign serves as a somber backdrop to its shockingly low earnings projections, announced today.
Caption by /
This staid banner for a lesser-known company takes up a large wall on the South Hall.
Caption by /
Case Logic's ceiling signage keeps it simple.
Caption by /
Toshiba's series of hanging ads in an outdoor walkway take a straightforward approach: black, white, and lots of product photos.
Caption by /
Most advertising around the show looks like it was produced by an in-house team rather than a pricey ad agency. Or perhaps agencies suspect that gaudy ads would appear distasteful.
Caption by /
As a gift for making it to the end of the slideshow, we present AMD's dragon-themed ad. This banner is one of the few complex or fantastical we've seen.
Caption by /
Up Next
Every Elon Musk project right now
23