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Broadway bound: Apple's fourth store in the Big Apple

Apple's latest Manhattan store is on Broadway and 67th St.
Updated: / Caption: / Photo: Sarah Tew/CNET
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Broadway bound: Apple's fourth store in the Big Apple

Except for the marble supporting walls, it's mostly glass, with an all-glass roof.
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Broadway bound: Apple's fourth store in the Big Apple

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Broadway bound: Apple's fourth store in the Big Apple

Like Apple's 5th Avenue store, there's a ground-floor showroom, as well as a basement-level floor, where the Genius Bar can be found.
Updated: / Caption: / Photo: Sarah Tew/CNET
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Broadway bound: Apple's fourth store in the Big Apple

Looking up from the ground floor.
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Broadway bound: Apple's fourth store in the Big Apple

The ground-level space is the biggest yet for an Apple store. Apple wanted it to be "one big room."
Updated: / Caption: / Photo: Sarah Tew/CNET
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Broadway bound: Apple's fourth store in the Big Apple

Apple's trademark glass staircase.
Updated: / Caption: / Photo: Sarah Tew/CNET
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Broadway bound: Apple's fourth store in the Big Apple

Apple's trademark glass staircase.
Updated: / Caption: / Photo: Sarah Tew/CNET
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Broadway bound: Apple's fourth store in the Big Apple

Updated: / Caption: / Photo: Sarah Tew/CNET
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Broadway bound: Apple's fourth store in the Big Apple

The underground level.
Updated: / Caption: / Photo: Sarah Tew/CNET
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Broadway bound: Apple's fourth store in the Big Apple

Apple's head of retail, Ron Johnson, introduced the new store to the press and talked about Apple's retail strategy going forward.
Updated: / Caption: / Photo: Sarah Tew/CNET
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Broadway bound: Apple's fourth store in the Big Apple

Apple's senior vice president and Chief Financial Officer, Peter Oppenheimer, also made an appearance.
Updated: / Caption: / Photo: Sarah Tew/CNET
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Broadway bound: Apple's fourth store in the Big Apple

The press looks on.
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Broadway bound: Apple's fourth store in the Big Apple

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Broadway bound: Apple's fourth store in the Big Apple

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Broadway bound: Apple's fourth store in the Big Apple

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Broadway bound: Apple's fourth store in the Big Apple

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Broadway bound: Apple's fourth store in the Big Apple

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Broadway bound: Apple's fourth store in the Big Apple

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Broadway bound: Apple's fourth store in the Big Apple

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Broadway bound: Apple's fourth store in the Big Apple

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Broadway bound: Apple's fourth store in the Big Apple

Back upstairs.
Updated: / Caption: / Photo: Sarah Tew/CNET
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Broadway bound: Apple's fourth store in the Big Apple

Apple says that last year one million people switched from Windows to Mac in its stores.
Updated: / Caption: / Photo: Sarah Tew/CNET
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