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FirstBuild's exterior.

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Design, testing,  manufacturing, and retail will all converge all under FirstBuild's roof.

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A kitchen area for testing cooking concepts.

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FirstBuild's first assignment is to design a functional indoor grill.

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A micro-factory will be on-site for small-batch production.

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The design area.

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But that location is temporary -- GE has big plans for FirstBuild.

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In a few years, it will move to a larger location on the University of Louisville campus.

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This will allow FirstBuild and the University of Louisville's planned Institute for Product Realization to collaborate even more closely.

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