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A giant Windows Phone smartphone--150 times the size of a normal handset--shares the skyline with other notable Manhattan landmarks.
Earlier in the morning, Microsoft holds a "backstage" event featuring an informal chat with the architects of Windows Phone. There was no news; executives are on hand to share their thoughts on the future of the platform.
Windows Phone President Andy Lees makes a short speech to kick off the event, and spends a majority of his time taking questions from eager reporters, bloggers, and analysts.
The giant Windows Phone featured the live tiles of the actual devices.
By the giant phone is an exhibit showing off the latest Windows Phone products.
As part of the promotion, people who got a Windows Phone demo also got a free slice of pizza from Ray's. The giant phone actually "dialed" Ray's for delivery.
Actors dressed up in "Plants vs. Zombies" outfits prepare to run in front of the phone to simulate an attack. Microsoft is trying to highlight the game options available on Windows Phone.
A lineup of some new Mango phones hitting the market around the world.