Hey guys, I'm David Katzmaier and I review TVs for CNET.
I'm inside the CES booth of LG Display, a company that manufactures TV and other screens for a bunch of other companies -- including LG Electronics, the Korean giant's consumer-facing division. Many of the LGD screens you're about to see are concepts, not yet real products. But a lot of them are still really cool.
Here's one of the coolest. In fact, it could be one of the most important innovations in TV since, I don't know, the remote control. It's the world's first TV that can roll up and disappear when not in use. Allow me to demonstrate.
As the TV goes down I wonder whether there's some trick, like it's actually going back into the wall or something without rolling up.
But even though LGD didn't show me the rolled-up section itself -- I never got a look inside the white box for example, I think it's totally legit. First off, that's really a shelf, and I don't see how the TV could disappear without rolling up. Second, LGD has demonstrated rollable TV before, and I've even got to feel how paper thin it is.
Of course this is just a mockup, and a relatively ugly one at that. The version that goes on sale will likely be a lot sleeker-looking, probably with built-in speakers and connections and everything else that makes a TV a TV.
Another setting that makes use of the TV's not-quite-fully unfurled screen is ultra-widescreen, or 21:9 mode. The idea is to provide enough screen to show ultra-wide movies without the black letterbox bars above and below. Pretty cool.
As you can see, the rollable OLED is like no other TV. Its ability to hide away when not in use could spell the end of those big, black rectangles that hang around when you're not watching them, spoiling your lovely decor.
As with most of the products in this slideshow, the rollable OLED TV isn't on sale today. When I asked LGD reps when that might happen they wouldn't speculate, nor would they name a price. But I wouldn't be surprised to see it on sale in a year or two. It's just that cool and practical.
First introduced last year, LGD's Nano Color tech is found on higher-end LCDs by LG Electronics. It further boosts viewing angles and can achieve wider color gamuts than conventional LCD, albeit not as wide as quantum dots.
The IPS Nano Color displays at LCD's booth stuck out a bit more from the wall than usual, but were still pretty thin. In 2018 LG will sell one with a full-array local dimming backlight, which can increase thickness (and image quality).
TV makers have been showing off concept displays with 8K resolution -- four times that of standard 4K TVs -- for awhile now, and LGD is no exception. This is another one that probably won't come out this year.
Samsung's 85-inch 8K TV, meanwhile, is slated to debut this year.