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Lady Gaga was named Creative Director at Polaroid last year.

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A giant crowd gathered to try and get a glimpse of her during the brief appearance at CES.

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She said that phones are the cameras of the future, and made reference to the thousands of phones that her fans hold up to photograph her during concerts...

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The Polarez GL20 is a bold new set of sunglasses with a built in camera. You can also display your images (for a fashion statement of course) on the LED screens.

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I didn't catch what she said that was so funny. She did a lot of swearing, though, which seemed to make the crowd chuckle.

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Gaga shows us the Polaroid GL30: a merging of instant-printing technology with digital.

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The Polaprinter GL10 is a mobile instant printer.

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The paper. Perhaps less costly than the old school polaroid film. One can hope.

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Most of the crowd could not even see Lady Gaga, the place was so jam-packed and full of obstructions.

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But I did manage to get this beauty with my long lens.

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And this, I must say, is a lovely design. I'm eager to see the image quality. This shows that the camera can be used as a frame too.

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To shoot, you flip up the screen and the controls are revealed.

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You can also add interesting borders in-camera before you print your image, and only print the images you select.

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