While the queues outside Australia's flagship Apple store in Sydney were down from last year (when the company celebrated the iPhone's 10th anniversary with the launch of the iPhone X), dedicated fans were still lining up to get their hands on the new iPhone XS, iPhone XS Max and Apple Watch Series 4 on Friday in front of the waiting media scrum.
Teddy Lee, a 20-year-old restaurant management student from South Korea was first in line for the public queue in Sydney. While he currently owns a Samsung phone, he was keen to switch to a gold iPhone XS.
"My first smartphone was iPhone 4," he said. "Currently I'm using Samsung, but I'm going to switch to iPhone because iPhone is more [of a] fit for me."
Mazen Kourouche, 21, is a regular at Apple's Sydney store. For the past four years, he's been at the front of the line to buy new iPhones to unbox on his YouTube channel. On Friday, he was first in the preorder queue, waiting to pick up his iPhone XS, iPhone XSMax and Apple Watch Series 4. He also plans to buy an iPhone XR when it goes on sale.
Namrata Singh, 37, and her friend Rohit Das, 40, are both on holiday from India. Singh, a domestic pilot based in New Delhi, came to the Apple Sydney store to try her luck in the queue (after dropping her last phone in the toilet). Compared to India, Singh said Apple's Australian launch was quite a spectacle.
"I haven't seen people queue up for Apple in India at all," she said. "So I'm quite surprised to see these queues... it's fairly fascinating."
Teddy Lee and Mazen Kourouche walk out of the Apple Sydney store with their new iPhones (and Apple Watch). Apple's stores on Australia's east coast are the first in the world to open their doors, making Lee and Kourouche among the first buyers in the world to get their hands on the new iPhone XS and iPhone XS Max.
Customers from around Southeast Asia queued up at the Apple Store in Singapore's Orchard Road shopping belt to get their hands on the new phone. The Singapore Apple Store is the only one in the region for now.
Self-employed Phan Minh Tuan, 25, flew in from Vietnam to get his hands on the iPhone XS Max in gold. He had been waiting in line since 5 p.m. Thursday along with five of his friends, also from Vietnam.
One of the first people to get their hands on the iPhone XS Max at Sol's store is a Spanish journalist specializing in technology. He checks out the phones in the store before the staff give him his new iPhone.