CNET también está disponible en español.

Ir a español

Don't show this again

Welcome to Selfridges in London, where Apple has setup a shop-in-a-shop to show off its new Watch.

This is just one of the Apple Stores around the world that today will be letting customers in to take their first look at the shiny new wearable.

Caption by / Photo by Andrew Hoyle/CNET

The Galeries Lafayette in Paris has more plenty of traditional luxury watches, but Apple showed off its bright flexible bands for the Apple Watch Sport at the a high-end Parisian department store. The Sport model costs $350 for the model with a 38mm screen and $400 for a 42mm model in the US.

Caption by / Photo by Stephen Shankland/CNET

To try an Apple Watch, prospective customers must book an appointment for a one-on-one fitting and product tour. This customer is in Paris.

Caption by / Photo by Stephen Shankland/CNET

Unless you booked an appointment, you can only look at the array of Apple Watch options under a glass case. These customers are in the Apple store near the Paris Opera.

Caption by / Photo by Stephen Shankland/CNET

The Apple Watch took the four central tables in Apple's Paris store.

Caption by / Photo by Stephen Shankland/CNET

The Apple Watch display at the Galeries Lafayette in Paris occupied prime retail territory: four bays beneath the building's glass atrium.

Caption by / Photo by Stephen Shankland/CNET

Just before it opened, a small group gathered outside Apple's Fifth Avenue store in New York.

Caption by / Photo by Sarah Tew/CNET

Once the doors opened, potential customers swept down the spiral staircase into the store.

Caption by / Photo by Sarah Tew/CNET

Apple CEO Tim Cook clearly enjoyed the moment as he stopped by the Apple Store in Palo Alto, Calif., amid Apple Watch browsers.

Caption by / Photo by Mariel Myers/CNET

Cook  takes a moment to pose for a photo with a shopper.

Caption by / Photo by Shara Tibken/CNET

Although the Watch will be on display at all Apple Stores, Selfridges is the only non-Apple shop in the UK where it can be seen.

Caption by / Photo by Andrew Hoyle/CNET

Long tables are filled with Watches at Selfridge's in London.

Caption by / Photo by Andrew Hoyle/CNET

Apple arranged its Apple Watch Sport bands in a pattern that resembles the progress bars in the Apple Watch fitness app.

Caption by / Photo by Stephen Shankland/CNET

A view of the the Galeries Lafayette, a Parisian department store where Apple started selling its new watch.

Caption by / Photo by Stephen Shankland/CNET

Interestingly, Apple has positioned its mini-shop in the watch and jewellery section of Selfridges, rather than the technology section.

Caption by / Photo by Andrew Hoyle/CNET

It's clearly hoping to position the Apple Watch as a competitor to normal watches, rather than as a gadget.

Caption by / Photo by Andrew Hoyle/CNET

The butterfly window display looked lovely.

Caption by / Photo by Andrew Hoyle/CNET

This is one of the tables where you'll be able to see the watch and try one on.

Caption by / Photo by Andrew Hoyle/CNET

When it's time to try on a watch, a salesperson unlocks a drawer filled with different Apple Watch models.

Caption by / Photo by Stephen Shankland/CNET

This stand lets people try Apple Watch features, with a display synchronized with the watch activity to explain what's going on. The watches prospective customers try wearing only run a preset sequence of demonstration apps.

Caption by / Photo by Stephen Shankland/CNET

Apple Watches are tucked in a locked drawer that's only opened during a fitting made by appointment.

Caption by / Photo by Stephen Shankland/CNET

An Apple assistant will take you through a fitting.

Caption by / Photo by Andrew Hoyle/CNET

I tried the Milaneese loop strap. It was very comfy.

Caption by / Photo by Andrew Hoyle/CNET

In typical Apple fashion, the first customers were applauded inside in Covent Garden.

Caption by / Photo by Andrew Hoyle/CNET

In case anyone missed the tiny smartwatches on display, a huge Apple Watch advertisement showed customers at the Galeries Lafayette department store what to look for.

Caption by / Photo by Stephen Shankland/CNET

Is the $10,000 Apple Watch Edition worth the price? A prospective customer takes a close look at the top-end gold-housed model at the Galeries Lafayette, a high-end Parisian department store.

Caption by / Photo by Stephen Shankland/CNET

Display tables of watches await buyers in New York.

Caption by / Photo by Sarah Tew/CNET

And here's Apple's Covent Garden store in central London.

Caption by / Photo by Andrew Hoyle/CNET

The drawer also charges the watches.

Caption by / Photo by Sarah Tew/CNET

An iPad is built into this display to show information about the watches.

Caption by / Photo by Andrew Hoyle/CNET

They're trapped behind glass most of the time.

Caption by / Photo by Andrew Hoyle/CNET

The Watch, Watch Sport and Watch Edition are all available to see.

Caption by / Photo by Andrew Hoyle/CNET

Starbucks was getting in on the excitement by setting up a little coffee stand outside the store. I'm not sure if this was official.

Caption by / Photo by Andrew Hoyle/CNET

A prospective customer tries an Apple Watch during a one-on-one fitting appointment at the Galeries Lafayette, a high-end Parisian department store.

Caption by / Photo by Stephen Shankland/CNET

Most of the Apple presence at the Galeries Lafayette in Paris was devoted to the Apple Watch, but the iPhone 6 and 6 Plus got a table at the far end. Customers showed much more interest in the Watch.

Caption by / Photo by Stephen Shankland/CNET

A customer tries on a Watch in New York.

Caption by / Photo by Sarah Tew/CNET

All the Watches are stored in a secure drawer until needed.

Caption by / Photo by Andrew Hoyle/CNET

Don't worry, you probably won't be filmed by media crews when you go in.

Caption by / Photo by Andrew Hoyle/CNET

For both the public and many of the media in London, it was the first time seeing the Watch in the flesh.

Caption by / Photo by Andrew Hoyle/CNET

Slipping the Watch on.

Caption by / Photo by Andrew Hoyle/CNET

Polishing before fitting.

Caption by / Photo by Andrew Hoyle/CNET

As the day goes on the Fifth Avenue store begins to fill up.

Caption by / Photo by Sarah Tew/CNET

At the Apple Store in downtown San Francisco, the line before the doors opened on Apple Watch day was modest indeed compared to the throngs seen for iPhone launches.

Caption by / Photo by Gabriel Sama/CNET

Customers can't leave today with an Apple Watch, but they can take a picture to remember the moment by.

Caption by / Photo by Gabriel Sama/CNET

So many variations to ponder.

Caption by / Photo by Gabriel Sama/CNET

A visitor looks at Apple Watch models at a Paris Apple store.

Caption by / Photo by Stephen Shankland/CNET
Up Next
The Apple Watch Series 3, dunked, s...
50