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To celebrate the launch of its latest metal flagship phone, the One M8, HTC has set up a skatepark underneath Selfridges in Central London.

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"Why a skatepark?" I hear you ask. Well, that's a good question and not one I can answer particularly well.

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Other than wanting to seem down with the cool kids, the main reason I can fathom is in order to show off the 'Zoe' burst mode on the M8's camera, which is as good a reason as any.

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If nothing else, it's a good opportunity to go and see people do things like this.

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CNET popped down to the launch event of the skatepark. Even with such brave tricks being thrown down, no bones were broken.

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I was tempted to get my board out and join in. Given that I haven't skated in seven years, I felt I was better suited to taking photos of more athletic people.

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Look at them, all healthy. Disgusting.

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That's either a brilliant skate trick or an even more brilliant dance move.

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The skatepark is open until June and is free to use.

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You'll be able to get lessons to hopefully stop you falling over like this.

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The walls are structurally integral to the building, but that doesn't mean they can't be used for tricks.

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The park has been designed to mimic a street in London. There are road gaps, hand rails and stairs aplenty.

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Naturally, some of the better skaters came with film crews following close behind.

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It's the largest undercover skatepark in the UK. You'll need to be quick on your board to get around.

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If you can't do this, you're not cool enough to enter.

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At the event, nobody was wearing any helmets, but we suggest you slap a lid on, just in case.

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A beanie hat does not constitute adequate head protection.

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I don't remember which part of London has a vert ramp. Perhaps something the Queen has installed in Buckingham Palace. She loves a good skate.

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Gravity is optional in a skatepark.

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Sliding down hand rails on your butt isn't as cool as doing it on a skateboard. I found that out too late.

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The opening night played home to a load of great skaters. You can bet it'll be busier once it's open to the public.

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The park is of course dotted with HTC branding.

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There's a bowl wall with a pair of headphones. They're not Beats by Dre though -- HTC parted company with Beats before the launch of the M8.

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Boards should be wheels-down when you land.

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The skatepark covers 18,500 square feet.

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You can grind some glasses.

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If you're done skating, why not take a seat and bask in some artful lighting.

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The most beautiful phone ever has one wildly annoying issue

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