attended HP's annual consumer launch in Singapore this week. Dubbed "Simply Yours" the event focused on design, innovation and ease of use. Check out our gallery to see the new PCs, laptops, printers and iPaqs that were on display.

Held on September 11, the event took attendees to Singapore's Arts House, Supreme Court and City Hall.

Christopher Morgan, Senior Vice President, Imaging and Printing Group, HP Asia Pacific & Japan took to the stage first, speaking about HP's advancements in printing and the company's photo printing and sharing service, Snapfish.

Christopher Morgan shows off a photo book, one of the many customisable products available for order through the Snapfish service.

"My mug on a mug!" he screamed as he held up a mug decorated with a photo from his Snapfish collection. Conference attendees were each given a mug adorned with photos they had submitted prior to the event.

The 22- or 24-inch widescreen transflective LCD monitors feature HDMI outputs and HP Easy Clip borders which allow accessories such as photo and headset holders to be attached to the side of the monitor. The display also incorporates a swivel design so you can choose bewteen a landscape and portrait orientation.

Chin Hon Cheng, Vice President, Consumer Products & Mobile Business Group Personal Systems Group, Asia Pacific & Japan spoke about the company's latest range of laptops and iPaqs.

HP's flagship notebook PC, dubbed the Dragon.

The HP Pavilion dv2600, also known as the Verve, features a fashionable "skin" to add a designer flavour.

The new range of HP iPaqs which were debuted at the event.

There was also a range of accessories to accompany the new iPaq range.

The HP iPaq 312 Travel Companion is a GPS device that boasts multimedia features to enhance the in-car experience.

HP's Amy Cook demonstrates how to print a 4x6 photo using the HP Photosmart Express technology.

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