There are so many tiny parts, each secured in place by screws so small, they almost look like bits of dust and dirt. It takes Goldgenie's technician around an hour and a half to dismantle and reassemble an iPhone 6.
And here is the gold. Were you expecting a pot of liquid gold metal? So was I.
It's actually a solution that's full of tiny 24 carat gold specks. Goldgenie explained to me that it uses a much higher concentration of gold in its solution than most gold plating services to ensure a higher quality of finish -- there's 12mg of gold per litre of solution.
Goldgenie will also apply real diamonds to the edge, buttons and the Apple logo on the phone. It doesn't just glue them on though -- it uses tiny metal clasps to hold the gems, much like an engagement ring does.
Not only are the screws tiny, there are so many of them. Goldgenie's technician says it's not that difficult to keep track of however as each screw is designed to fit in only one place. If one won't fit, it's because it's in the wrong place.
Even so, the technician is strict about where each place is put once it's removed from the phone to ensure it all goes back in the correct order.
It's not just phones that Goldgenie will wrap in gold -- this bike has been wrapped in gold and will be encrusted with diamonds before going on sale for an eye-watering £250,000 ($402,237, AU$459,7680). It's not a bike to leave locked up outside a pub on a Friday night.