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Today, Fujifilm Australia opened its first digital photography concept store within Harvey Norman's flagship store in the Sydney suburb of Alexandria.

The first of several to be rolled out nationally, the concept store -- branded PhotoCentre -- features Fujifilm Digital Photo Centre (DPC) printing kiosks that allow customers to edit their images (eg zoom, crop, remove red-eye) using a touchscreen interface before printing.

In addition to a range of print sizes, the PhotoCentre offers enlargements, photo books, CD burning and a photo recovery service. To promote the store, Harvery Norman is offering an opening deal of AU$0.15 prints for 15 days. After the promotional period, standard 4x6-inch prints will cost AU$0.29 each.

President and CEO of Fujifilm Holdings Corporation, Japan, Mr Shigetaja Komori, offically opened the PhotoCentre concept store and unveiled a commemorative plaque to mark the occasion.

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The concept store is positioned between the digital camera and mobile phone retail displays in the Computer and Electronics department of Harvery Norman.

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As a promotional offer for the first 15 days of the store opening, customers can get their prints for AU$0.15 -- almost half of the regular AU$0.29 price.

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Among the first to experience the Fujifilm printing kiosks, these customers check out the range of editing functions offered on the Digital Photo Centre machines.

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Besides standard prints, customers can choose to purchase photo books, burn CDs, make enlargements or use its photo recovery service.

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With a focus on mobility, the store hopes to attract customers who snap photos on their mobile phones, as well as traditional cameras.

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