The Fotokite Phi from Perspective Robotics AG is designed to make flying a quadcopter for aerial photos and video more affordable and accessible. Following the same path as its professional version that's in use by the BBC and other news outlets, the Phi eschews a remote controller or mobile app for a simple retractable leash.
The Fotokite Phi is currently on Indiegogo with a crowdfunding goal of $300,000. Earlybird backers can get one for $260, which converts to £165 and AU$355. Once those and its other earlybird contributions are gone, you can secure one for $350 (roughly AU$475 and £225). The company expects to be able to ship in early 2016.
The Phi has a simple mount in front that houses a GoPro Hero3 or Hero4 camera. The housing can be aimed straight down for shots from directly overhead or tilted up for getting out in front or behind a subject.