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If your TV is only HD and doesn't dance around your living room, it's just not cool. Bang & Olufsen's new BeoVision Avant puts a 4K display on a motorised stand, letting it point different directions, depending on where you're sitting.

The Avant is on sale from today in B&O and other high-end AV stores in the UK, US, Australia and various other countries. I went in for a hands on at its London launch event.

The TV alone will set you back £5,995 (around $10,160 or AU$10,830), while the motorised stand is a whopping £1,195 (around $2,030 or AU$2,160) extra. Oof.

Read our hands-on first take of the B&O BeoVision Avant here.

Caption by / Photo by Andrew Hoyle/CNET

Although B&O is known for some pretty whacky designs, the TV itself looks pretty standard.

Caption by / Photo by Andrew Hoyle/CNET

It has a 55-inch display with an aluminium surround.

Caption by / Photo by Andrew Hoyle/CNET

At 96mm thick, it's pretty chunky, which might be a problem if you're hoping to wall-mount it.

Caption by / Photo by Andrew Hoyle/CNET

All the ports are neatly tucked away behind these panels, making the back of the TV look nice and neat. Of course, if you keep your TV in the corner of your room against a wall, that really doesn't matter.

Caption by / Photo by Andrew Hoyle/CNET

The speakers descend from the bottom of the TV when it's turned on.

Caption by / Photo by Andrew Hoyle/CNET

It has an attractive metal surround, but that doesn't stop it being rather thick.

Caption by / Photo by Andrew Hoyle/CNET

That chap sat on top is an ambient light sensor which allows the TV to automatically adjust colour balance, depending on the lighting in your room.

Caption by / Photo by Andrew Hoyle/CNET

The remote is a long, slender metal stick.

Caption by / Photo by Andrew Hoyle/CNET

It's machined from a solid block of metal.

Caption by / Photo by Andrew Hoyle/CNET

Unless you have a giant, open-plan house with a TV in the middle, I'm not sure how important it is to have an aesthetically pleasing back.

Caption by / Photo by Andrew Hoyle/CNET

As well as a host of HDMI ports, there's space for you to mount an Apple TV unit inside.

Caption by / Photo by Andrew Hoyle/CNET

Here's that pricey stand. The TV moves around it when it's powered on.

Caption by / Photo by Andrew Hoyle/CNET

A more usual tabletop stand is available too. A non-motorised version will set you back around £600 (roughly $1,000 or AU$1,080).

Caption by / Photo by Andrew Hoyle/CNET

Or you can mount it to your wall.

Caption by / Photo by Andrew Hoyle/CNET

The speakers have eight separate drivers, each with its own amplifier.

Caption by / Photo by Andrew Hoyle/CNET

Here they are, all uncovered. Fancy!

Caption by / Photo by Andrew Hoyle/CNET

They seemed to pump out a decent sound, although you could opt for a cheaper 4K telly and spend the rest on a really good set of cinematic surround sound speakers.

Read our hands-on first take of the B&O BeoVision Avant here.

Caption by / Photo by Andrew Hoyle/CNET
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