Google's CEO was one of the guest of honors at a party to launch the music video site Vevo. The partnership between the recording industry and YouTube could serve as a blueprint for other content creators.
At Tuesday's party in New York to celebrate the launch of Vevo, the music-video site supported by three of the four top labels and Google, Lady Gaga lifted her whiskey glass to toast Vevo and Doug Morris, CEO of Universal Music Group, the label that represents her and founded Vevo.
Bono, lead singer of the rock band U2, seen here speaking at the Vevo launch party, played a pivotal role in Vevo's creation by bringing together Google CEO Eric Schmidt to Universal Music Group CEO Doug Morris, who had the idea for Vevo.
Singer Mariah Carey showed up at the Vevo launch party to show her support but sounded a little nostalgic for the pre-Internet days. Said Carey: "Let's hope Vevo can salvage something that used to be amazing."