A whole new BlackBerry

At today's press event, held simultaneously in New York and London, Blackberry CEO Thorsten Heins unveiled quite a lot about the new BlackBerry
Photo by: Sarah Tew / CBS Interactive

New name

First among the announcements, a new company name. Known as RIM no longer, BlackBerry is now the company, too.
Photo by: Sarah Tew / CBS Interactive

OS is the word

Heins talks up the new OS.
Photo by: Sarah Tew / CBS Interactive

The proof is in the stock

To underscore the name change, BlackBerry showed off its new stock symbol.
Photo by: Sarah Tew / CBS Interactive

The platform, rebuilt

The new OS, BlackBerry 10, was completely redesigned, said CEO Heins.
Photo by: Sarah Tew / CBS Interactive

Proud of innovation

A slew of innovations sets the new batch of BlackBerrys apart, he continued.
Photo by: Sarah Tew / CBS Interactive

Two new phones

Showcasing these handsets are the BlackBerry Z10, left, and the Q10, right.
Photo by: Sarah Tew / CBS Interactive

Unveiling the Q10

In the keyboard-bearing Q10, the "q" must stand for "QWERTY."
Photo by: Sarah Tew / CBS Interactive

Colors

The Q10 will come in black and white.
Photo by: Sarah Tew / CBS Interactive

Q10 in hand

Heins models the BlackBerry Q10 at the launch event.
Photo by: Sarah Tew / CBS Interactive

'We want our keyboards'

Heins acknowledged the large number of phone owners who tell BlackBerry not to throw out the physical keyboard.
Photo by: Sarah Tew / CBS Interactive

A closer look at the Q10 with BlackBerry 10

This slide shows how the BlackBerry 10 OS will look on the Q10 smartphone.
Photo by: Sarah Tew / CBS Interactive

Back that up

BlackBerry had the Q10's back panel material custom-made.
Photo by: Sarah Tew / CBS Interactive

Stop, demo time

BlackBerry's Vivek Bhardwaj joins Heins for a series of live demos of the new OS.
Photo by: Sarah Tew / CBS Interactive

BlackBerry Hub

First up, BlackBerry Hub. You can get a closer look in CNET's full BlackBerry 10 OS review.
Photo by: Sarah Tew / CBS Interactive

BlackBerry World

The new storefront, known a BlackBerry World, sells TV shows and video, on top of music, games, and apps.
Photo by: Sarah Tew / CBS Interactive

Skype support

Skype is one big-name app coded specifically for Blackberry 10.
Photo by: Sarah Tew / CBS Interactive

Kindle support, too

Kindle is another.
Photo by: Sarah Tew / CBS Interactive

Highest number of apps at launch

Hitting the developer circuit hard netted BlackBerry 70,000 apps available at BB10's launch.

Photo by: Sarah Tew / CBS Interactive

Roundup

Photo by: Sarah Tew / CBS Interactive

A look at music

Some tunes you can buy.
Photo by: Sarah Tew / CBS Interactive

New creative director: Alicia Keys

BlackBerry loves it musical ambassadors. This time, it hired Alicia Keys as its global creative director.
Photo by: Sarah Tew / CBS Interactive

Keys backs BlackBerry

After "breaking up" with a previous BlackBerry, they're happily dating again, she said.
Photo by: Sarah Tew / CBS Interactive

More Alicia

Keys will take her BlackBerry Z10 with her on her Girl on Fire tour, and the album of the same name comes reloaded on the Z10.
Photo by: Sarah Tew / CBS Interactive
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