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A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

At today's press event, held simultaneously in New York and London, Blackberry CEO Thorsten Heins unveiled quite a lot about the new BlackBerry
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
1
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

First among the announcements, a new company name. Known as RIM no longer, BlackBerry is now the company, too.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
2
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

Heins talks up the new OS.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
3
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

To underscore the name change, BlackBerry showed off its new stock symbol.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
4
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

The new OS, BlackBerry 10, was completely redesigned, said CEO Heins.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
5
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

A slew of innovations sets the new batch of BlackBerrys apart, he continued.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
6
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

Showcasing these handsets are the BlackBerry Z10, left, and the Q10, right.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
7
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

In the keyboard-bearing Q10, the "q" must stand for "QWERTY."
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
8
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

The Q10 will come in black and white.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
9
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

Heins models the BlackBerry Q10 at the launch event.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
10
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

Heins acknowledged the large number of phone owners who tell BlackBerry not to throw out the physical keyboard.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
11
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

This slide shows how the BlackBerry 10 OS will look on the Q10 smartphone.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
12
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

BlackBerry had the Q10's back panel material custom-made.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
13
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

BlackBerry's Vivek Bhardwaj joins Heins for a series of live demos of the new OS.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
14
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

First up, BlackBerry Hub. You can get a closer look in CNET's full BlackBerry 10 OS review.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
15
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

The new storefront, known a BlackBerry World, sells TV shows and video, on top of music, games, and apps.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
16
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

Skype is one big-name app coded specifically for Blackberry 10.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
17
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

Kindle is another.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
18
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

Hitting the developer circuit hard netted BlackBerry 70,000 apps available at BB10's launch.

Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
19
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

Here are some of the heavy-hitters.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
20
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

Some tunes you can buy.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
21
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

BlackBerry loves it musical ambassadors. This time, it hired Alicia Keys as its global creative director.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
22
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

After "breaking up" with a previous BlackBerry, they're happily dating again, she said.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
23
of 24

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

Keys will take her BlackBerry Z10 with her on her Girl on Fire tour, and the album of the same name comes reloaded on the Z10.
Updated: / Caption: / Photo: Sarah Tew / CBS Interactive
24
of 24
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