The Nintendo Switch is a bit too expensive for this list at £299, but at half that price the smaller, sleeker 2DS XL is a great consolation prize for on-the-go gamers who love Nintendo's library of titles. Plus, two screens are always better than one.
The Plus-size version of the original Echo is shorter and cloth-covered, and has improved sound quality as well as a Zigbee hub built in. The Sonos One is better overall, but maybe the smart home fan on your list really, really likes Zigbee devices.
With a smaller screen and no built-in camera, Google's first smart display takes a different tack from the Echo Show. Tight integration with Google Photos and other big-G services, a slick design and most of all a lower price could make it a more appealing gift.
The new fully backlit Paperwhite improves on its predecessor with a smoother finish, slimmer design and Bluetooth. But the biggest difference is full waterproofing, which should be music to the ears of book lovers who like to relax with a Kindle in the bath.
Wait, what? There are fully-wireless headphones on sale that aren't AirPods? Yep, quite a few good ones in fact, and our favourites are these Jabras. They're better for active users and have improved sound quality compared to Apple's versions.
Even less expensive, and more fitness tracker than smart watch, the Charge 3 has a smaller screen and lacks the Versa's app store, but it could be plenty. Battery life and sleep tracking are also better than the Apple Watch.
For the serious runner on your list, it's tough to beat the Forerunner 235 in this price range. It has the heart-rate monitor and GPS run tracking of the others, in a big colour screen that's easy to see while you work out.
So what about the serious biker on your list? There's a cap for that. The Coros Linx is less about fitness tracking and more about making it easier and safer to listen to music while you ride. A set of headphones shuts out noise, but the Linx lets you listen to the tunes and keep an ear out for danger.
If your giftee already has a 4K TV then the Apple TV 4K can help them take their streaming game to the next level. With support for the highest-quality audio and video formats along with Apple's trademark slick interface, it's the best conduit yet for all those iTunes movies and TV shows.
OK, not everyone wants Alexa in everything. Google-owned Nest wrote the book on stylish smart thermostats, and the latest version adds a temperature sensor to its winning mix. And yes, it too works with Alexa and Google Assistant.
So your gift recipient's smart lighting tastes run toward the less... conventional. These crazy panels can be configured into different shapes and programmed six ways from Sunday, and yes, they even work with Alexa and Siri.