The BBC unveiled the new-look iPlayer this morning, adding sharing, personalisation and integration with other services. Take a look at our pictures of the new on-demand player in action, including some shots of features yet to be available to the humble licence fee-payer.
Logging in with your BBC iD -- which you already have if you've ever commented on other BBC sites -- will allow you to save and share your favourite programmes. There are a wealth of ways to find cool new stuff, while instant messaging is in the pipeline.
You can try out the personalisation and sharing features today in the beta version of the site. It will roll out to become the full site before July. Let us know what you think in the comments: is iPlayer wonderful on-demand -- or way off-target?
The iPlayer Desktop app also allows you to watch live. If you want to download a series, the app will automatically download new episodes when they become available. You can even schedule overnight downloads to avoid tying up your Web connection.
Windows Live instant messaging will be integrated into iPlayer, so you can chat with friends about the programmes you're watching, including syncing up to the same show. Other IM services are set to be added over time.
The BBC reckon on-demand video is set to skyrocket, watched from various sources. On that subject, an iPad app should be ready for the Apple tablet's launch on Friday.
Are you ready to chuck out your television? Thoughts in the comments please, telly fans.