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Rectangular box

The Apple Watch came in this long box. It makes sense once you see what's inside, but it wasn't what I expected.

Photo by: James Martin/CNET

Taking out the box

Apple's packaging is this minimalistic white box with a thin layer of plastic on the outside.

Photo by: James Martin/CNET

White box

Another look at the white box.

Photo by: James Martin/CNET

Apple Watch specs

At one end you can see the specs for the Apple Watch. This is the 38mm Sport with the blue band.

Photo by: James Martin/CNET

Apple Watch unboxing

Photo by: James Martin/CNET

Contents in layers

Like opening a new iPhone, the Apple Watch has the extra band and charger neatly arranged in the box in layers.

Photo by: James Martin/CNET

Pulling back the tape

Once opened, you have to peel back the layers to get to the watch.

Photo by: James Martin/CNET

More tape

Photo by: James Martin/CNET

Apple Watch Sport 38mm

The Sport comes with two watchbands, small and large. This way, you don't have to go in for a fitting.

The small band fit me on the last hole, but the larger one was more comfortable.

Photo by: James Martin/CNET

A better look

It was interesting to see that the packaging is exactly molded to the shape of the watch and band.

Photo by: James Martin/CNET

Another angle

Photo by: James Martin/CNET

Out of the box

Photo by: James Martin/CNET

Apple Watch unboxing

It's hard to believe all of the stuff fit in the original box.

Photo by: James Martin/CNET

Putting it on

It's not as easy as it looks to put it on for the first time.

Photo by: James Martin/CNET

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