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Rectangular box

Taking out the box

White box

Apple Watch specs

Apple Watch unboxing

Contents in layers

Pulling back the tape

More tape

Apple Watch Sport 38mm

A better look

Another angle

Out of the box

Apple Watch unboxing

Putting it on

The Apple Watch came in this long box. It makes sense once you see what's inside, but it wasn't what I expected.

Published: / Caption: / Photo: James Martin/CNET
1
of 14

Rectangular box

Taking out the box

White box

Apple Watch specs

Apple Watch unboxing

Contents in layers

Pulling back the tape

More tape

Apple Watch Sport 38mm

A better look

Another angle

Out of the box

Apple Watch unboxing

Putting it on

Apple's packaging is this minimalistic white box with a thin layer of plastic on the outside.

Published: / Caption: / Photo: James Martin/CNET
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Rectangular box

Taking out the box

White box

Apple Watch specs

Apple Watch unboxing

Contents in layers

Pulling back the tape

More tape

Apple Watch Sport 38mm

A better look

Another angle

Out of the box

Apple Watch unboxing

Putting it on

Another look at the white box.

Published: / Caption: / Photo: James Martin/CNET
3
of 14

Rectangular box

Taking out the box

White box

Apple Watch specs

Apple Watch unboxing

Contents in layers

Pulling back the tape

More tape

Apple Watch Sport 38mm

A better look

Another angle

Out of the box

Apple Watch unboxing

Putting it on

At one end you can see the specs for the Apple Watch. This is the 38mm Sport with the blue band.

Published: / Caption: / Photo: James Martin/CNET
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Rectangular box

Taking out the box

White box

Apple Watch specs

Apple Watch unboxing

Contents in layers

Pulling back the tape

More tape

Apple Watch Sport 38mm

A better look

Another angle

Out of the box

Apple Watch unboxing

Putting it on

Published: / Caption: / Photo: James Martin/CNET
5
of 14

Rectangular box

Taking out the box

White box

Apple Watch specs

Apple Watch unboxing

Contents in layers

Pulling back the tape

More tape

Apple Watch Sport 38mm

A better look

Another angle

Out of the box

Apple Watch unboxing

Putting it on

Like opening a new iPhone, the Apple Watch has the extra band and charger neatly arranged in the box in layers.

Published: / Caption: / Photo: James Martin/CNET
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Rectangular box

Taking out the box

White box

Apple Watch specs

Apple Watch unboxing

Contents in layers

Pulling back the tape

More tape

Apple Watch Sport 38mm

A better look

Another angle

Out of the box

Apple Watch unboxing

Putting it on

Once opened, you have to peel back the layers to get to the watch.

Published: / Caption: / Photo: James Martin/CNET
7
of 14

Rectangular box

Taking out the box

White box

Apple Watch specs

Apple Watch unboxing

Contents in layers

Pulling back the tape

More tape

Apple Watch Sport 38mm

A better look

Another angle

Out of the box

Apple Watch unboxing

Putting it on

Published: / Caption: / Photo: James Martin/CNET
8
of 14

Rectangular box

Taking out the box

White box

Apple Watch specs

Apple Watch unboxing

Contents in layers

Pulling back the tape

More tape

Apple Watch Sport 38mm

A better look

Another angle

Out of the box

Apple Watch unboxing

Putting it on

The Sport comes with two watchbands, small and large. This way, you don't have to go in for a fitting.

The small band fit me on the last hole, but the larger one was more comfortable.

Published: / Caption: / Photo: James Martin/CNET
9
of 14

Rectangular box

Taking out the box

White box

Apple Watch specs

Apple Watch unboxing

Contents in layers

Pulling back the tape

More tape

Apple Watch Sport 38mm

A better look

Another angle

Out of the box

Apple Watch unboxing

Putting it on

It was interesting to see that the packaging is exactly molded to the shape of the watch and band.

Published: / Caption: / Photo: James Martin/CNET
10
of 14

Rectangular box

Taking out the box

White box

Apple Watch specs

Apple Watch unboxing

Contents in layers

Pulling back the tape

More tape

Apple Watch Sport 38mm

A better look

Another angle

Out of the box

Apple Watch unboxing

Putting it on

Published: / Caption: / Photo: James Martin/CNET
11
of 14

Rectangular box

Taking out the box

White box

Apple Watch specs

Apple Watch unboxing

Contents in layers

Pulling back the tape

More tape

Apple Watch Sport 38mm

A better look

Another angle

Out of the box

Apple Watch unboxing

Putting it on

Published: / Caption: / Photo: James Martin/CNET
12
of 14

Rectangular box

Taking out the box

White box

Apple Watch specs

Apple Watch unboxing

Contents in layers

Pulling back the tape

More tape

Apple Watch Sport 38mm

A better look

Another angle

Out of the box

Apple Watch unboxing

Putting it on

It's hard to believe all of the stuff fit in the original box.

Published: / Caption: / Photo: James Martin/CNET
13
of 14

Rectangular box

Taking out the box

White box

Apple Watch specs

Apple Watch unboxing

Contents in layers

Pulling back the tape

More tape

Apple Watch Sport 38mm

A better look

Another angle

Out of the box

Apple Watch unboxing

Putting it on

It's not as easy as it looks to put it on for the first time.

Published: / Caption: / Photo: James Martin/CNET
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