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Apple's latest store is in downtown Brooklyn

The entrance

The Genius Grove

Wall to wall

Out on Flatbush Avenue

iPads on the table

Shelves stocked with Apple Watches

iPhones are stocked

Accessories are available

Demonstration station

Genius Grove's seating

Coding tables

Still the same

Learning space

A sneak peek

Pop a squat

Apple's new location takes over an old parking lot on Flatbush Avenue in Brooklyn.

Published: / Caption: / Photo: Sarah Tew/CNET
1
of 16

Apple's latest store is in downtown Brooklyn

The entrance

The Genius Grove

Wall to wall

Out on Flatbush Avenue

iPads on the table

Shelves stocked with Apple Watches

iPhones are stocked

Accessories are available

Demonstration station

Genius Grove's seating

Coding tables

Still the same

Learning space

A sneak peek

Pop a squat

The new store's entrance is right at the corner of a triangle shaped block, flanked by traffic.

Published: / Caption: / Photo: Sarah Tew/CNET
2
of 16

Apple's latest store is in downtown Brooklyn

The entrance

The Genius Grove

Wall to wall

Out on Flatbush Avenue

iPads on the table

Shelves stocked with Apple Watches

iPhones are stocked

Accessories are available

Demonstration station

Genius Grove's seating

Coding tables

Still the same

Learning space

A sneak peek

Pop a squat

Apple boasts that the new location is the only store in New York City with a "Genius Grove," six ficus trees surrounding a table where people can ask for technical help with their devices.

Published: / Caption: / Photo: Sarah Tew/CNET
3
of 16

Apple's latest store is in downtown Brooklyn

The entrance

The Genius Grove

Wall to wall

Out on Flatbush Avenue

iPads on the table

Shelves stocked with Apple Watches

iPhones are stocked

Accessories are available

Demonstration station

Genius Grove's seating

Coding tables

Still the same

Learning space

A sneak peek

Pop a squat

The glass on the outside is 30-feet high and allows natural light to flow into the store.

Published: / Caption: / Photo: Sarah Tew/CNET
4
of 16

Apple's latest store is in downtown Brooklyn

The entrance

The Genius Grove

Wall to wall

Out on Flatbush Avenue

iPads on the table

Shelves stocked with Apple Watches

iPhones are stocked

Accessories are available

Demonstration station

Genius Grove's seating

Coding tables

Still the same

Learning space

A sneak peek

Pop a squat

A look outside the store onto Flatbush Avenue in Brooklyn.

Published: / Caption: / Photo: Sarah Tew/CNET
5
of 16

Apple's latest store is in downtown Brooklyn

The entrance

The Genius Grove

Wall to wall

Out on Flatbush Avenue

iPads on the table

Shelves stocked with Apple Watches

iPhones are stocked

Accessories are available

Demonstration station

Genius Grove's seating

Coding tables

Still the same

Learning space

A sneak peek

Pop a squat

Inside, it's a familiar look.

Published: / Caption: / Photo: Sarah Tew/CNET
6
of 16

Apple's latest store is in downtown Brooklyn

The entrance

The Genius Grove

Wall to wall

Out on Flatbush Avenue

iPads on the table

Shelves stocked with Apple Watches

iPhones are stocked

Accessories are available

Demonstration station

Genius Grove's seating

Coding tables

Still the same

Learning space

A sneak peek

Pop a squat

The glass walls mean people can easily look in on items stocked on Apple's shelves.

Published: / Caption: / Photo: Sarah Tew/CNET
7
of 16

Apple's latest store is in downtown Brooklyn

The entrance

The Genius Grove

Wall to wall

Out on Flatbush Avenue

iPads on the table

Shelves stocked with Apple Watches

iPhones are stocked

Accessories are available

Demonstration station

Genius Grove's seating

Coding tables

Still the same

Learning space

A sneak peek

Pop a squat

A row of iPhone X devices.

Published: / Caption: / Photo: Sarah Tew/CNET
8
of 16

Apple's latest store is in downtown Brooklyn

The entrance

The Genius Grove

Wall to wall

Out on Flatbush Avenue

iPads on the table

Shelves stocked with Apple Watches

iPhones are stocked

Accessories are available

Demonstration station

Genius Grove's seating

Coding tables

Still the same

Learning space

A sneak peek

Pop a squat

You can also stop by the new Apple store to get accessories like headphones and cases for your devices.

Published: / Caption: / Photo: Sarah Tew/CNET
9
of 16

Apple's latest store is in downtown Brooklyn

The entrance

The Genius Grove

Wall to wall

Out on Flatbush Avenue

iPads on the table

Shelves stocked with Apple Watches

iPhones are stocked

Accessories are available

Demonstration station

Genius Grove's seating

Coding tables

Still the same

Learning space

A sneak peek

Pop a squat

Brooklyn residents can stop by starting Dec. 2 to take a gander at Apple's gadgets.

Published: / Caption: / Photo: Sarah Tew/CNET
10
of 16

Apple's latest store is in downtown Brooklyn

The entrance

The Genius Grove

Wall to wall

Out on Flatbush Avenue

iPads on the table

Shelves stocked with Apple Watches

iPhones are stocked

Accessories are available

Demonstration station

Genius Grove's seating

Coding tables

Still the same

Learning space

A sneak peek

Pop a squat

The pots for the six ficus trees at the Genius Grove also double as seats.

Published: / Caption: / Photo: Sarah Tew/CNET
11
of 16

Apple's latest store is in downtown Brooklyn

The entrance

The Genius Grove

Wall to wall

Out on Flatbush Avenue

iPads on the table

Shelves stocked with Apple Watches

iPhones are stocked

Accessories are available

Demonstration station

Genius Grove's seating

Coding tables

Still the same

Learning space

A sneak peek

Pop a squat

As part of Apple's effort to make the stores more engaging, it's set up events where people can come by and learn skills like coding.

Published: / Caption: / Photo: Sarah Tew/CNET
12
of 16

Apple's latest store is in downtown Brooklyn

The entrance

The Genius Grove

Wall to wall

Out on Flatbush Avenue

iPads on the table

Shelves stocked with Apple Watches

iPhones are stocked

Accessories are available

Demonstration station

Genius Grove's seating

Coding tables

Still the same

Learning space

A sneak peek

Pop a squat

Apple's logo from the inside looking out.

Published: / Caption: / Photo: Sarah Tew/CNET
13
of 16

Apple's latest store is in downtown Brooklyn

The entrance

The Genius Grove

Wall to wall

Out on Flatbush Avenue

iPads on the table

Shelves stocked with Apple Watches

iPhones are stocked

Accessories are available

Demonstration station

Genius Grove's seating

Coding tables

Still the same

Learning space

A sneak peek

Pop a squat

Apple boasts this 6K screen and seating area for future presentations at its Brooklyn store.

Published: / Caption: / Photo: Sarah Tew/CNET
14
of 16

Apple's latest store is in downtown Brooklyn

The entrance

The Genius Grove

Wall to wall

Out on Flatbush Avenue

iPads on the table

Shelves stocked with Apple Watches

iPhones are stocked

Accessories are available

Demonstration station

Genius Grove's seating

Coding tables

Still the same

Learning space

A sneak peek

Pop a squat

CNET was able to get a preview of the new Apple Store two days before its opening.

Published: / Caption: / Photo: Sarah Tew/CNET
15
of 16

Apple's latest store is in downtown Brooklyn

The entrance

The Genius Grove

Wall to wall

Out on Flatbush Avenue

iPads on the table

Shelves stocked with Apple Watches

iPhones are stocked

Accessories are available

Demonstration station

Genius Grove's seating

Coding tables

Still the same

Learning space

A sneak peek

Pop a squat

The seats you can expect at Apple's store in Brooklyn.

Published: / Caption: / Photo: Sarah Tew/CNET
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of 16
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