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 The Amazon Fire Phone is powered by Amazon's wealth of content and hardware savvy, and packs a slew of features primarily aimed at helping you find things to buy. On Amazon, of course. The Amazon Fire Phone is available for pre-order now: $199 gets you 32GB of storage, while $299 gets you 64GB.

We'll have more extensive hands-on shots soon -- stay tuned!

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The Fire Phone is no slouch in the specs department: that 4.7-inch 720p IPS display sports Gorilla Glass 3 and packs 590 nits of brightness. The phone runs on a 2.2GHz Qualcomm Snapdragon 800 CPU, coupled with 2GB of RAM.

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Firefly arguably stole the show. The feature -- which has its own dedicated button --  recognizes QR codes and music, and can list Amazon prices and direct buying links.

And it does so much more: point the app at a scrap of paper, and it'll scan phone numbers for you to call. Point it at a work of art at a museum, and you'll get a Wikipedia entry for the piece. Let it listen in while you're watching TV, and you'll get details direct from Amazon-owned IMDB.

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Snap a photo of a product with Firefly, and there's a good chance Amazon will be able to track it down -- and sell it to you.

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Another curio: Dynamic Perspective, which is powered by the bevvy of cameras populating the front of the phone. There's a camera  on each corner as well as a center front-facing camera, and they're tasked with knowing where your eyes are at all times.

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You'll be able to control much of the phone with tilting gestures: scrolling through web pages or books, or pan around the map, and the phone's tech will (ideally) give you the best perspective with nifty 3D effects.

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With the maps app, you can can use the dynamic perspective functionality to take a peek around landmarks or get a quick look at things like Yelp reviews on a locale.

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In the less-practical but still-awesome department comes souped-up lock screen images, which use the dynamic perspective 3D effect to, well, look cool.

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There's only one camera on the rear, but it isn't exactly resting on its laurels. The 13MP rear-facing camera offers a an f/2.0 lens and optical image stabilization -- complete with tiny motors that Amazon claims will correct much of the motion blur from hand-shake.

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Amazon is also offering unlimited cloud storage for all of the photos that you take with the phone, an awesome offer for shutterbugs.

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A souped-up home carousel view gives you access to an app's important details, without requiring you to actually open the app: think of them as the Fire Phone's widgets.

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Use the carousel view to quickly respond to messages, listening to music through audio apps and more -- all without leaving the home screen.

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All of Amazon certainly has stepped up to the plate, with Prime Instant Video, Prime Music, the Kindle Owners' Lending Library, and more coming along for the ride.

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You can also always get to your content the old-fashioned way, via the traditional grid o' apps. Amazon's FireOS hasn't strayed too far from the rest of the smartphone pack here.

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Up on top of the phone, you'll find the headphone jack, the lock button, and the first of two stereo speakers.

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Tucked under the phone are a Micro-USB 2.0 port, the microphone and the second speaker.

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The Fire Phone is just 0.35-inch thick and weighs 5.64 ounces -- beefier than an iPhone 5s (0.3-inch, 3.95 ounces), but not dramatically so.

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That's the dedicated camera and Firefly button, right underneath the volume buttons. Use it to take a photo or track down that obscure poster you saw on your colleague's wall.

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All the cool kids are doing it: You'll be able to issue voice commands to the Amazon Fire Phone, giving it simple tasks like calling your contacts or sending text messages.

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Here's the 4.7-inch Amazon Fire Phone standing alongside the 5.1-inch Samsung Galaxy S5.

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While we'll need to wait until July 25 to see how customers -- and arguably more important, developers --  respond to the phone's launch, Amazon has certainly made a strong impression. Stay tuned to CNET for more coverage.

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