Time to change the YouTube logo. Later today, Google will announce its video-sharing site is now serving up over 1 billion video streams a day.
It was exactly three years ago to the day that Google announced it was snagging YouTube for $1.65bn. Back then it was serving up a far smaller, though still impressive, 100 million streams a day.
Today, it reaches that figure every two hours. In fact, every 60 minutes YouTube belches out about 42 million video streams. That's 700,000 every minute.
Commenting on the news, CEO and co-founder of YouTube Chad Hurley said, "This is a great moment in our short history and we owe it all to you."
To further celebrate what is, in all seriousness, an insanely impressive acheivement, the YouTube logo has been altered to reflect the number of videos the site is spitting out. The logo's filename, amusingly, is 'logo_holy_crap_1bn_a_day-vfl124472.png'.
In related news, The Telegraph reported yesterday that Channel 4 and YouTube are close to signing a deal to bring Channel 4's full-length shows to the site in the UK. If the deal goes through, users will be able to catch up on the last 30 days of programming, for free, and supported by advertising.