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Yet another Chinese company is taking Apple to court

A local clothing brand says Apple’s new App Store logo looks too similar to its own.

Currency and Social Media

Could Apple have avoided this if it stuck with its old App Store logo?

Jaap Arriens/NurPhoto via Getty Images

You may not have noticed when Apple (subtly) updated its App Store logo from a pen, brush and ruler to three overlapping rounded sticks. But Chinese clothing brand, KON, certainly did.  

This model isn't advertising the App Store. The top was made by Chinese clothing brand KON.

Screenshot by Zoey Chong/CNET

In a suit filed to a Beijing court last month, KON is accusing Apple of having violated Chinese regulations because it owns the trademark to the logo, Phone Radar reported Tuesday.

The Chinese company is seeking compensation and a public apology from Apple, and wants it to stop selling devices bearing the logo.

To the unaware, it might look like there shouldn't be a problem since Apple and KON are working in different industries. But it's not the first time Chinese courts have paid attention to similar cases, nor will it be anything new if the courts rule in the favour of the Chinese complainant. Apple previously lost a legal battle against a Chinese leather wallet and accessory maker over a trademark tussle over the name "iPhone."

But not all cases have gone against Apple in China. In March, a Chinese phone manufacturer's claim that Apple had infringed on its design patent were ruled to be unfounded by a Beijing court. The company had accused Apple's iPhone 6 and 6 Plus of looking too similar to its own 100C phone models.

CNET has reached out to Apple for a comment.

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