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Yahoo now in Korea

Yahoo is expected to announce the launch of another international site tomorrow, its latest in the Asia-Pacific region.

    Yahoo (YHOO) is expected to announce the launch of another international site tomorrow, its latest in the Asia-Pacific region.

    Yahoo Korea, which rolled out last week in Korea, will offer Korean Web surfers local news and content in their native language.

    The site, which follows Friday's launch of Yahoo Australia & New Zealand, will feature an editorial team based in Seoul, according to Tim Brady, vice president of production and executive producer of Yahoo's sites.

    The arrival of the Korean and Australian sites brings Yahoo's tally of global sites to seven. Korea and Australia join Yahoo Asia, Yahoo Canada, Yahoo France, Yahoo Germany, Yahoo Japan, and Yahoo UK & Ireland. Brady expects to see more where they came from.

    "It is our intention to expand aggressively," he said. "You will definitely see more in the future."

    The international versions offer more than just Yahoo's channel-driven search engine. In non-English speaking countries, the sites offer regional news and entertainment content in the local language. Users of international Yahoo sites also have access to the main site for more information.

    "The user is able to dial in locally to see if there's anything relevant locally. If not, Yahoo allows you to spiral out globally," Brady added.

    Although Brady declined to predict when these sites would begin to show a profit, he said that the other international sites that Yahoo has launched have been "successful."

    "No market that we enter has a mature advertising market, per se," he said. "We have to go in and contribute to developing it. As long as there's users, advertisers will file in."