Last night, word began to circulate that Yahoo had blog-centered social-networking service MyBlogLog for around $10 million. The Orlando, Fla.-based MyBlogLog, which launched in July, had been rumored to be a potential Yahoo acquisition for some time now.
Now it's set in stone: Yahoo execs have confirmed the acqusition. The price tag, however, remains unconfirmed.
"At Yahoo, we have a global community of over a half a billion users, but we're always looking for ways to better connect the people in that community to each other and to the communities (large and small) that they care about," Chad Dickerson, senior director of the Yahoo Developer Network, wrote in a blog posting. "MyBlogLog helps us do this like never before. If blogging was originally about building a community and having a conversation with people in that community, then MyBlogLog provides the missing link that makes those connections more real."
Meanwhile, Yahoo has no plans to change the MyBlogLog Web site, distribution or branding, he said.