The addition to the Yahoo Mobile service, announced this week, allows people to use their phones to read RSS feeds they've subscribed to via their customizedpages.
Consumers can access news headlines available on their personalized pages via the Yahoo Mobile Web site using a WAP 2.0 mini browser on their handsets. They can read summaries of stories in about 1,024 characters and get full HTML Web pages if their browser supports HTML.
Yahoo said subscribers need not have a smart phone, third-party browser or a custom Java client to use the new feature.
The portal giant has been, which has emerged as a popular tool for syndicating blogs, discussion threads and other Web content. RSS, which stands for Really Simple Syndication, is particularly popular but has lately been embraced by mainstream Internet companies as well.