New TV shows made specially for thewill include bonus features accessed through the console. The first six series to be made by Microsoft for the console include comedy sketch shows from Sarah Silverman, Michael Cera and Seth Green, a sci-fi show about robots called Humans -- based on Swedish programme "Äkta människor", pictured above -- and a street football reality show called "Every Street United" to coincide with this summer's Brazilian World Cup.
The twist is that the new shows will be specifically designed to be enjoyed on the Xbox thanks to extra interactive elements: viewers can use their console to unlock bonus scenes, mini-games and subplots not featured in the actual show itself.
In launching the Xbox One, Microsoft is keen to expand the remit of the traditional games console, becoming an all-in-one box that integrates with your TV and takes over your living room.
New content is a big part of that, although new shows are reported to be aimed at the console's existing core audience of gamers aged between 18 and 34, rather than trying to entice non-gamers. Bloomberg reports that Microsoft has more than a dozen projects in development. Other forthcoming programmes include reality show "Fearless", following Australian Navy diver and shark attack survivor Paul de Gelder, and a documentary series from the people who went "Searching for Sugar Man".
Steven Spielberg's planned "Halo" show is also on the Microsoft slate, and I'm guessing a recently-announced could in there somewhere too.
There's plenty of competition for Microsoft: Sony is also working on its own shows for rival console the Yahoo is getting into the original content game too, and just last week Amazon revealed , which will show off ., starting with an adaptation of . Meanwhile Netflix continues to go from to strength to strength with original shows like , , and an ambitious plan for .