Yes, but what does Steve think?
That is the question some in the Apple fraternities and sororities might have been asking after the new iPads were revealed.
For once, the remaining Apple co-founder called Steve -- Steve Wozniak -- was on a plane to London and missed the keynote.
However, when he arrived, he fully expressed his feelings to the audience at Apps World.
As reported by Techradar, Woz expressed disappointment.
"When I finally took a look at the devices, the iPads didn't hit my needs," he said.
But what about the new iPad Air? It's lighter and thinner and entirely unpretentious? At least, that's what I got out of the keynote.
"Yes it's thinner," he said. "But I wanted storage. I don't have broadband at home, so I carry all my personal media in the iPad. So I was hoping Apple has a 256GB iPad."
Oh, you can't please everyone.
Macworld added that Woz has very particular needs for his iPad: "I was hoping for more storage so I could put every episode of 'Big Bang Theory' on my iPad. So I e-mailed my wife and said, 'nope, I don't want one of those.'"
It's not recorded what Mrs. Wozniak might have replied. However, Mr. Wozniak must have loved, loved the new retina iPad Mini.
Not quite. He said it was "just a hair too large."
I must confess to having the same problem with the Mini. I have become rather partial to the Nexus 7. (Yes, I pretend I'm not looking when I am faced with the OS).
I cannot imagine that Woz's critique will have much sway in Cupertino.
If the keynote is anything to go by, the higher-ups seem to believe that they have large swathes of the monied happily ensconced in the whirl of their ecosystem.
Still, Woz's emotional commitment to Apple is absolute.
As he told an audience at Elon University a couple of weeks ago: "I get like a $50 check every two weeks or something now."
But he added: "I want to be the one person who's been on the salary computer of Apple every single day since day one."