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Wireless ads won't catch up to wired Web

Jupiter Research isn't holding out much hope that advertising on what it calls the post-PC audience--people watching interactive television, using wireless devices or Internet kiosks--will ever challenge the traditional Internet. A new Jupiter report released Friday predicts that the audience for these devices will peak in 2005, yet still only draw about a quarter in advertising dollars that the terrestrial Web will get. Jupiter predicts there will be $16 billion worth of advertising revenue to be had for the wired Web in 2005. Yet interactive TV will top out at $4 billion and wireless will total a mere $700 million, according to the Jupiter research.

Jupiter Research isn't holding out much hope that advertising on what it calls the post-PC audience--people watching interactive television, using wireless devices or Internet kiosks--will ever challenge the traditional Internet.

A new Jupiter report released Friday predicts that the audience for these devices will peak in 2005, yet still only draw about a quarter in advertising dollars that the terrestrial Web will get. Jupiter predicts there will be $16 billion worth of advertising revenue to be had for the wired Web in 2005. Yet interactive TV will top out at $4 billion and wireless will total a mere $700 million, according to the Jupiter research.