Wireless carrier Vodafone announced Wednesday that it will use Ericsson's multimedia messaging software. The software will power Vodafone's multimedia messaging service (MMS) that allows people to compose, send and receive messages on mobile devices using text, pictures, audio and video clips. Mobile customers can also retrieve messages from PCs as well as devices that run on Vodafone's MMS service and WAP (wireless application protocol). The new service builds upon the SMS (short messaging service) that carriers now operate, which mainly handles text messages.
Starting in mid-2002, Vodafone will launch the new technology in Germany, Greece, Ireland, Italy, The Netherlands, Portugal, Spain, Sweden and the United Kingdom, and then introduce the service in other Vodafone operating companies.