Sprint has been pitching its $99-a-month Simply Everything plan as one of its strongest attack points, and it looks like Verizon is finally catching up with a recent report that says the carrier is testing a $99 unlimited plan of its own. Right now Verizon is only testing the plans in certain outlets in Los Angeles and San Diego.
Currently, Verizon's unlimited nationwide talk and text plan is $89.99 with a two-year contract. That price drops to $69.99 a month with the new plan, and the $29.99 data plan on top of that adds up to $99. In light of Verizon's recent announcement that it will drop its unlimited data plan to usage-based billing, this might change, however.
Verizon is also running a few different pricing plans in different test markets--there's a $50 prepaid monthly unlimited plan in the Southeast, and unlimited any mobile plans in Texas and Louisiana. It appears the carrier is trying to come up with a new pricing plan soon and is trying out a few different options to see what works.