Netflix shares spiked more than 6 percent today on rumors that Verizon Communications is thinking about buying the troubled DVD rental and movie-streaming service.
Verizon has made it clear it, and according to a report from DealReporter, the troubled Netflix could be just the ticket, especially since its stock has fallen off a cliff in recent months after a series of disastrous moves that have included and a to split its DVD rental and streaming businesses in two.
Still, despite those stumbles, Netflix remains a household name and, as of today, has a market cap of $3.94 billion, meaning that it would not come cheap to any buyer.
Still, Verizon has certainly been vocal about its intentions to get into streaming. Last week, the company's CEO. And it has also made noise about . Netflix, though struggling at the moment, would definitely give Verizon instant credibility in streaming--not to mention millions of subscribers and thousands of titles to offer subscribers.
What it would also give Verizon, according to Deadline Hollywood, is financial commitments for licensing movies and TV shows that amount to $4.5 billion. "It would be far cheaper to buy Netflix's subscribers than it would be to buy the service," Deadline Hollywood quoted Tony Wible, an analyst with Janney Montgomery Scott, as saying.