You know it's not a proper Disney movie until there's a cross-promotional tie-in. Now Uber is jumping on the Star Wars hype train (or should that be hype car?) announcing a partnership with Disney to bring "" to your ride-sharing app.
By "activating" the "experience" (that's right, we can use marketing speak), Uber says you'll get access to exclusive "Rogue One" features, including never-before-seen videos. Even better for Star Wars fans, those boring cars on your map screen are transformed into speeding X-wings.
You'll need to opt in to get the features -- open the app and just swipe up on the "Rogue One" card that appears on the bottom of the screen. Once you activate, just request a ride and you'll be watching grade-A Star Wars content in no time.
The feature is live from December 12 to December 18 ahead of the "Rogue One" premiere. It's worth noting that not everyone in the CNET team had access to the feature a few hours after it had launched, so your mileage may vary.
Either way, if you're heading out in an Uber over the coming days, it's nice to know you'll be able to do the Christmas shopping run in less than 12 parsecs.