A number of well-known brands disappeared in the last year due to economic forces and bad management. Circuit City, Aloha Airlines, and Washington Mutual come to mind as examples.
24/7 Wall St. examined 100 large brands that are facing troubled futures. The analysis included records for those brands that are public companies or part of public companies.
The 12 major brands most likely to disappear in 2009:
- Esquire Magazine
- Gap, Old Navy, and Banana Republic
- Architectural Digest
- Eddie Bauer
- United, American or US Air
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