Apple CEO Tim Cook had a bit of deja vu today when an analyst asked him to expound on Apple's future contributions to the TV industry.
"There's a lot we can contribute in this space so we can continue to pull the string and see where it leads us," he said during Apple'scall today, after remarking on the growth of sales for the device.
The company sold more than 2 million Apple TV devices last quarter, according to Cook. This is up fromfrom the same period last year.
Cook's answer sounds a lot like his response to a similar question from the same analyst, Piper Jaffray's Gene Munster, during.
Instead of answering the question, which relates to speculation over, Cook pointed to the success of the Apple TV device. He said the device is favored by a "small niche" of people, a group that has grown. That's sort of different from " ," right?
The company said in October that it soldin 2012. The device connects Web videos and other media to the traditional television, but it isn't a full blown substitute for TV.
Cook previously. Analysts have gone back and forth on whether this will happen, but many believe that TV is the next industry Apple could enter and revolutionize, just like it's done with smartphones and tablets.
reading•Tim Cook dances around the Apple TV question -- again
Feb 23•Apple HomePod: 6 things it can't do
Feb 23•Apple's wireless AirPower mat could debut next month
Feb 23•New AirPods coming, Amazon to expand Go stores
Feb 23•Apple readying new AirPods with 'Hey, Siri' for 2018 (Apple Byte Extra Crunchy Podcast, Ep. 120)