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The trouble with spam

A News.com reader says the government needs to step up and protect the consumer from the vast majority of spammers that have few scruples and a fast Internet connection.

 

  
The trouble with spam

In response to the May 16 Perspectives column by Barry Dennis, "Why I love spam":

I am most infuriated by the tone of this story. I know that it is an opinion piece from a marketing firm, so I cannot expect an unbiased picture.

Basically, the problem with spam--and the reason it's different from "junk mail"--is due to several factors. One thing is that the costs involved in spam rest almost entirely on the receiver of the spam. Although this is good for business, it's horrible for the consumer who now has to be on the offensive at every moment they are on the Internet to protect their e-mail address from abuse and to delete the ever-increasing amount of spam that collects in their in-box.

A side effect of the low cost of entry to spam is that it has attracted all sorts of semi-legitimate businesses that would not have had enough money for a legitimate marketing campaign. Companies that spam are usually not the ones who are DMA companies. Spammers are also becoming a larger and larger burden on the Internet due to their illegal behavior in regard to SMTP (simple mail transfer protocol) servers around the world.

DMA companies are not the ones committing these illegal intrusions. So yes, the government needs to step up and protect the consumer from the vast majority of spammers that have few scruples and a fast Internet connection. Some of the prime ways of stopping these illegitimate commercial e-mails are opt-in, harsh penalties and possible jail time for commercial abuses.

It's only a matter of time before this type of regulation goes into effect here in the United States and other countries. Any marketing company should be involved in creating a solution to this problem. The aid they provide will help to not only legitimize the commercial unsolicited e-mail market, but might even help their consumer base to have more faith in the marketing business.

Eric Warnke
Albany, N.Y.

 

 

    
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