The Sun's famous Page 3 is usually full of double-Ds, but for one day only the whole paper is going 3D.
The editorial and adverts of the 5 June issue will be printed in three dimensions, as well as Page 3. MediaWeek reports that advertisers will be charged a "significant premium" for colour 3D ads.
The newspaper will come with old-fashioned 3D glasses and a 3D World Cup fixtures wall chart. The World Cup starts a week later on 11 June, and 25 games will be filmed in 3D -- although we probably.
3D is all the rage in laptops, tellies and , but The Sun's 3D looks ancient next to a recent issue of women's' weekly Grazia. The 23 March issue included an augmented reality Florence -- of 'and the Machine' fame -- wobbling about on your coffee table. Other mash-ups of print and technology include French mag , and a video ad in Entertainment Weekly.