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The Force is with your phone

THQ Wireless is developing ring tones, games and other mobile content based on the "Star Wars" films. Photo: Darth Vader calling

Culture
THQ Wireless, developer of applications and games for mobile phones, clinched a deal Monday to create and sell wireless products based on the "Star Wars" epic.

The multiyear agreement with "Star Wars" producer Lucasfilm will also cover the upcoming "Star Wars: Episode III Revenge of the Sith."

Financial details of the deal were not released.


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THQ Wireless will produce mobile games, ring tones, video clips, screen savers and wallpaper based on characters, images and tracks in the films.

"Our primary focus is to create a quality 'Star Wars' experience for a fan base that is unlike any other," THQ Wireless President Tim Walsh said in a statement.

THQ Wireless, a subsidiary of Interactive entertainment software maker THQ, works closely with several handset makers, including Nokia, Motorola and Sony Ericsson, and has distribution deals with wireless networks such as Vodafone, Orange, Nextel and Sprint.

Wireless entertainment is slowly emerging as a market with immense potential. A recent study conducted by In-Stat/MDR projected that mobile games, which account for a large share of the mobile content industry, will corner about 4 percent of wireless-data revenue, amounting to nearly $1.8 billion, by 2009.

Among those who have recently jumped on to the hugely popular wireless content bandwagon are adult content provider Playboy Enterprises and ESPN, which recently struck a deal with wireless carrier Sprint.

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