Imagine yourself chatting up a stunningly attractive member of the opposite sex at a house party. You're getting along beautifully, until the newfound object of your desire says, "Give me your card and I'll call you." You shrivel in humiliation as you fumble for the proper words to explain that your employer doesn't issue business cards for mail clerks.
Now imagine that scene with the addition of Moo.com's Flickr MiniCards: your voice has a tinge of James Bond as you say "Of course" and hand over a calling card with one of your own Flickr photos printed on the back.
Sure, you could have ordered cards from one of the many online print shops out there, but what other cards would be so personal? And because Moo.com taps into Flickr's API, ordering the little 1.1-inch-by-2.8-inch buggers couldn't be easier. Just log into your Flickr account and start dragging and dropping photos you want to use or have Moo choose images at random. Crop your images just so with the click-and-drag interface (the most time-consuming step, especially if you choose a different image for every card), then add up to six lines of contact information, and you're done. Your options for the text are limited to just three fonts and three color choices; the flip side of that limitation is that it keeps the ordering process relatively quick and painless. It took me about 10 minutes to order up 100 cards ($20).
The process is a bit more encumbered if you aren't already a Flickr user. You'll have to sign up for a Yahoo ID (Yahoo owns Flickr) and upload the photos you want to use on your cards, keeping in mind that free Flickr accounts allow only 20MB of photo uploads per month. The good news is that you can choose any number of images to make up your 100-card set; if you upload only four photos, you'll get 25 cards of each image. Still, the service works best for those who already have a large catalog of photos on Flickr.
In addition to serving as social grease, the Flickr MiniCards could be used to promote club events, photographers, and--oh yeah--as business cards.