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'The Circle' trailer looks an awful lot like Google

Commentary: One of the great books about the tech industry is coming to the big screen, starring Emma Watson, Tom Hanks and John Boyega.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


Wait, what is this place?

Fresh Movie Trailers/YouTube screenshot by Chris Matyszczyk/CNET

People don't read books much these days. Especially works of fiction.

Many might have, therefore, missed Dave Eggers' brilliant novel "The Circle." It's the tale of a powerful tech company, called the Circle, that bears a remarkable resemblance to Google.

It's now being brought to the screen, with a release date of spring 2017, and stars Tom Hanks, Emma Watson and John Boyega.

The first trailer begins with Watson in a job interview at the Circle. The rapid-fire questions include: "You're most scared of...?"

"Unfulfilled potential," she says.

Oddly, this is a complaint I've heard from several Google employees. That many of the company's engineers stay there because of their large salaries, but are frustrated that little of their creativity sees the light of day.

Google declined comment.

Eggers himself has denied that Google was the basis for the book. In 2013, he told McSweeney's: "The book takes place after a company called the Circle has subsumed all the big tech companies around today." He added he'd never been to the Google campus.

In the movie, Hanks plays Bailey, one of the Circle's founders. He's a man who says: "I'm a believer in the perfectability of human beings." Isn't that a perfect tagline for the whole of Silicon Valley culture?

There's more, even in this trailer. Hanks utters this too: "Knowing is good. Knowing everything is better."

People at the company seemed to confirm that much of Google's ethos is buried within Eggers' book -- by being affronted at the mere idea when I asked them.

"Oh, no," they said. "We're just trying to make the world a better place."

Taglines are so powerful, aren't they?