Better known as TEN, the company will build new game centers or add its titles to existing areas on eight Web portal sites. TEN will evenly split advertising revenue for these sections with its partners.
TEN charges from $9.95 per month for 5 hours of gaming to $19.95 per month for unlimited usage. Another plan is $39.90 for three months.
But TEN's distribution deals are for "recreational" games and will be free. The company says its games will now reach nearly two-thirds of all daily Web traffic, based on research by RelevantKnowledge.
"We have built a distribution network for online games whose reach exceeds that of Yahoo and MSN, the only two other major distribution networks with online games offerings," Erick Hachenburg, CEO of TEN, said in a prepared statement.
Since the launch of the Excite Classic Games channel, which is free, TEN?s usage has grown 300 percent compared to the same quarter last year, according to the company.
The online gaming market--both free and subscription-based services--always has been primed for success, according to Net analysts. In June, Datamonitor predicted that more than 15 million people in the United States and Europe would pay around $1.4 billion to play computer games online by the year 2002.