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Swifties rejoice! Binge all you want with Taylor Swift Now

AT&T is giving DirecTV and U-verse customers a binge watcher's paradise of on-demand videos, concert performances and behind-the-scenes footage.

Can't get enough of Taylor Swift? Well now you can watch the pop singer to your heart's content with Taylor Swift Now, a new video offering that's available free to all AT&T DirecTV Now, DirecTV and U-verse customers. AT&T timed its unveiling of the service for Swift's 27th birthday.

The company had teased the new offering back in October, when it announced a multiyear deal with Swift that would include a live performance the night before the Super Bowl. "The anticipation is over," AT&T said Tuesday in a press release.

Taylor Swift
ChinaFotoPress/Getty Images

Fans can explore Swift's career and life in 13 chapters organized by theme, such as "That One Time...I Was Nostalgic" and "That One Time...I Surprised My Fans." Content includes concert performances, behind-the-scenes videos with commentary from the 10-time Grammy winner, and a look at the people who are important in her career. AT&T said it will "regularly" add chapters, advising fans to check in weekly. AT&T has set up a special website where fans can explore Swift's videos by chapter.

Swift will headline the DirecTV Super Saturday Night on February 4, the night before the Super Bowl. Parts of that concert will air on Taylor Swift Now at a later date, according to AT&T.

Let the binge watching begin.