Sweden will no longer let random Swedes control an official Twitter account -- a project that's been running since 2011.
When the Curators of Sweden project wraps up at the end of September, more than 365 people will have run the @sweden account for a week each. The account has sent 196,000 tweets and accumulated 146,000 followers.
Those in control of the account -- residents of Sweden and Swedish citizens abroad -- have been largely free to write whatever they want, as long as they don't break the law, promote a commercial brand or appear to be a security threat.
"Hey Don, this is @Sweden speaking! It's nice of you to care, really, but don't fall for the hype. Facts: We're ok!" Karlsson tweeted.
Erik Hansson, a Swede living in Germany, is currently running @sweden. He works as a translator and has been tweeting regularly about languages and translation.
The Swedish account inspired a similar one for Ireland in 2012, now in its 339th week.
The Curators of Sweden is run by the Swedish Institute, a public agency that works to increase the "outside world's confidence and interest in Sweden." The institute didn't immediately respond to a request for comment.
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